Companies /Financial Services

Sun Life Financial Inc

NYSE: SLF Insurance - Diversified
$80.05
▲ $0.56 (+0.70%) today
Markets closed · 12:42am ET
24/7 Rating HOLD
Our 12-month price target
$77.43
−3.3% downside by Oct 2027
Price when calculated $80.05 Oct 28, 2026
Street consensus $65.04 14 analysts
Ours vs. the Street +19.0% Our target vs. consensus

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. Recalculated at least weekly and after every earnings report.

How we calculate it →
12-Month Projection Historical Optimistic Target Conservative
$64$72$80Oct 2025Oct 2027Oct 28$83.69$77.43$67.93
$64$72$80Oct 2025Oct 2027Oct 28$83.69$77.43$67.93

Analyst Sentiment

14ANALYSTS
Buy643%
Hold643%
Sell214%
The Bottom Line

Sun Life Financial is fairly valued at current levels. With our price target of $77.43 suggesting limited downside, the stock appears to be trading near fair value. Consider your portfolio allocation and investment timeline before making a decision.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Rate-sensitive, moderate growth
1.05×
Analyst Consensus
Mixed analyst views
+1.7%
Earnings Growth
Strong earnings acceleration
+3.0%
Volatility Adjustment
Lower volatility stock
+0.4%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$70$80$90$100’26’27’28’29’30’31$99.13$84.77$68.59
$70$80$90$100’26’27’28’29’30’31$99.13$84.77$68.59

Prediction History

SLF Price Target History Our Target Stock Price
$77$84$91$98Jul 31Oct 23$76.70$79.09
$77$84$91$98Jul 31Oct 23$76.70$79.09
Date Price Target Stock Price Rating Upside
$76.70 $79.09 HOLD −3.0%
$76.71 $79.39 HOLD −3.4%
$74.80 $76.94 HOLD −2.8%
$75.90 $78.54 HOLD −3.4%
$76.97 $79.90 HOLD −3.7%
$92.04 $81.27 BUY +13.3%
$89.75 $79.67 BUY +12.7%
$89.36 $80.97 BUY +10.4%

Frequently Asked Questions

What is the SLF stock price prediction for 2030?

Looking ahead to 2030, our model projects SLF could trade at an average price of $83.80, with a potential range between $62.85 and $104.76. This represents a potential 4.7% return from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is SLF a buy, sell, or hold right now?

24/7 Wall St. currently rates SLF as a HOLD. Near fair value (-3.3%) Among Wall Street analysts, 6 rate it Buy, 6 rate it Hold, and 2 rate it Sell.

What is the SLF stock price target in an optimistic scenario?

Our optimistic scenario for SLF projects a price of $83.69 over the next 12 months. This represents modest upside of 4.5% from today’s price, suggesting the stock may be fairly valued at current levels even under favorable conditions.

What is the downside risk for SLF stock?

In our conservative scenario, SLF could trade as low as $67.93 over the next 12 months, representing a 15.1% decline from current levels. This scenario accounts for potential headwinds including earnings misses, competitive pressures, or broader market weakness.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →