Taboola (Nasdaq: TBLA) is a performance advertising technology company that enables businesses to reach consumers beyond search and social channels. The company operates Realize, its ad platform, which connects thousands of advertisers with over 600 million daily active users across premium publisher websites and OEM devices. Taboola's publisher partners include NBC News, Yahoo, and device manufacturers such as Samsung and Xiaomi. The company generates revenue primarily through its content recommendation and native advertising platform, earning fees from advertisers while paying traffic acquisition costs to its publisher network. Taboola is incorporated in Israel and trades on the Nasdaq exchange. Updated
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