Taboola.com Ltd
Q2 2025 Earnings
Market Reaction
S&P 500 over the same 30 days: +2.54%.
Did TBLA Beat Earnings? Q2 2025 Results
Taboola posted a mixed second quarter for 2025, beating on revenue while falling short on earnings, as the digital advertising platform grew its top line 8.7% year over year to $465.47 million against a consensus estimate of $448.62 million, a 3.76% beat. The bottom line told a different story, with GAAP EPS coming in at -$0.01, missing the $0.08 consensus by 112.00%, as the company reported a GAAP net loss of $4.34 million. The revenue strength was largely driven by 8.5% growth in Scaled Advertisers and a favorable mix shift toward higher-margin digital property partners, which also helped push Adjusted EBITDA up 21.3% to $45.18 million with margin expansion to 26.2%. Non-GAAP net income climbed to $30.21 million from $23.01 million a year earlier, reflecting continued cost discipline. Looking ahead, Taboola raised its full-year 2025 revenue guidance to $1.86 billion to $1.89 billion and lifted Adjusted EBITDA guidance to $208 million to $214 million, while also announcing a $200 million expansion of its share repurchase program.
- 8.5% growth in Scaled Advertisers
- 1.8% increase in Average Revenue per Scaled Advertiser
- Growth in existing Native business
- Strong contributions from Taboola News and Bidded Supply
- Mix shift to higher margin digital property partners
- Continued cost discipline
- Strong collections and lower publisher prepayments
“We delivered a strong second quarter, beating the high end of our guidance across our key metrics. We bought back nearly 12% of the company in the first half of the year which reflects our confidence in the business and our long-term vision. As a result, we're raising full-year guidance across the board and continuing to aggressively buy back shares. We're also seeing exciting early traction with Realize, our new performance advertising platform. We truly believe we're just getting started.”
Taboola CEO, on the earnings call
Forward Guidance & Outlook
Taboola raised its full-year 2025 guidance across all key metrics. For Q3 2025, the company expects revenues of $461–$469 million, gross profit of $127–$133 million, ex-TAC Gross Profit of $166–$172 million, Adjusted EBITDA of $43–$48 million, and Non-GAAP Net Income of $29–$34 million. For the full year 2025, the company expects revenues of $1,858–$1,888 million, gross profit of $541–$555 million, ex-TAC Gross Profit of $689–$703 million, Adjusted EBITDA of $208–$214 million, and Non-GAAP Net Income of $138–$144 million. The company also announced a $200 million share repurchase expansion and intends to continue aggressively buying back shares.
TBLA YoY Financials
Figures from SEC filings and company reports. Not investment advice.