Companies /Consumer Cyclical

Wayfair Inc - Class A

NYSE: W Internet Retail
$99.27
▼ $4.49 (−4.33%) today
Markets closed · 10:59pm ET

Q2 2025 Earnings

Reported Aug 4, 2025, 7:08am ET · SEC source
$0.87
Beat +167.28%
EPS · est. $0.33
$3.3B
Beat +4.79%
Revenue · est. $3.1B
+9.8%
Beating market
W vs S&P since report
1 quarter
Consecutive EPS beats

Market Reaction

% change · around the report
−5%0+5%Aug 4Aug 5report 7:08am ETearnings+0.7%+1.5%
−5%0+5%Aug 4Aug 5earnings+0.7%+1.5%
W +1.5%S&P 500 +0.7%
−5%0+5%Aug 4Aug 5report 7:08am ETearnings+0.6%+1.5%
−5%0+5%Aug 4Aug 5earnings+0.6%+1.5%
W +1.5%NASDAQ +0.6%
−10%−5%0+5%Aug 4Aug 12report 7:08am ETearnings+2.2%−0.6%
−10%−5%0+5%Aug 4Aug 12earnings+2.2%−0.6%
W −0.6%S&P 500 +2.2%
−10%−5%0+5%Aug 4Aug 12report 7:08am ETearnings+3.3%−0.6%
−10%−5%0+5%Aug 4Aug 12earnings+3.3%−0.6%
W −0.6%NASDAQ +3.3%
+12.66%
Day of report
+0.27%
Next session
−2.34%
One week
+12.68%
30 days

S&P 500 over the same 30 days: +2.84%.

Did W Beat Earnings? Q2 2025 Results

Wayfair delivered its strongest quarterly performance since 2021, posting Q2 2025 results that left Wall Street estimates well behind, with non-GAAP adjusted diluted EPS of $0.87 beating the $0.33 consensus by 167.28% and revenue of $3.27 billion topping estimates by 4.79% on 5.0% year-over-year growth. The headline story was a decisive return to profitability, as the company swung to GAAP net income of $15.00 million from a $42.00 million loss a year ago, while Adjusted EBITDA expanded to $205.00 million at a 6.3% margin. That improvement was driven by leaner operations, with selling and administrative expenses falling to $465.00 million from $489.00 million, even as advertising investment ticked higher. The U.S. segment led the way, with net revenue climbing 5.3% to $2.87 billion, and free cash flow reached a robust $230.00 million. Several analysts lifted their price targets following the print, reflecting renewed confidence in the company's trajectory. CEO Niraj Shah framed the 6%-plus Adjusted EBITDA margin as only the beginning, signaling further profitability gains ahead through 2025 and beyond.

Key Takeaways
  • Highest revenue growth rate since early 2021, excluding Germany exit impact
  • Average order value increased to $328 from $313 year over year
  • LTM net revenue per active customer increased 5.9% year over year to $572
  • Gross margin of 30.1% of total net revenue
  • Adjusted EBITDA margin expanded to 6.3% from 5.2% year over year
  • Selling, operations, technology, general and administrative expenses declined to $465 million from $489 million
  • Repeat customers placed 80.7% of total orders

“The second quarter was a resounding success, defined by accelerating sales and share gain, in tandem with expanding profitability. As we have discussed over the last few years, we can and will grow profitably, while taking significant share in the market. Year-over-year revenue growth of 6% - excluding the impact of Germany - marks the highest growth rate we have seen since early 2021. Our over 6% Adjusted EBITDA margin demonstrates the significant leverage in our model, and as previewed in our investor day two years ago, is just the beginning of what we believe we can achieve over time.”

Wayfair CEO, on the earnings call

Forward Guidance & Outlook

CEO Niraj Shah expressed strong confidence in Wayfair's ability to continue growing profitably while taking significant market share. He described the over 6% Adjusted EBITDA margin as 'just the beginning of what we believe we can achieve over time,' referencing a profitability roadmap previewed at the company's investor day two years ago. Shah indicated enthusiasm for what lies ahead in 2025 and beyond, though no specific numerical guidance was provided in the press release.

W YoY Financials

Q2 2025 vs Q2 2024 · SEC filings Q2 2024 Q2 2025
$0$1.0B$2.0B$3.0B$3.1B$3.3BRevenue$941.0M$984.0MGross Profit$6.8M$17.0MOperating Income$6.4M$15.0MNet Income
$0$1.0B$2.0B$3.0BRevenueGross ProfitOperating IncomeNet Income

W Revenue by Segment

U.S.$2.9B+5.3%
International$399.0M+3.1%

W Revenue by Geography

United States$2.9B+5.3%

Figures from SEC filings and company reports. Not investment advice.