Whirlpool

Whirlpool (WHR) Q4 2025 Earnings

Reported Jan 28, 2026 at 4:20 PM ET · SEC Source

Q4 25 EPS

$1.10

MISS 27.63%

Est. $1.52

Q4 25 Revenue

$4.10B

MISS 3.99%

Est. $4.27B

vs S&P Since Q4 25

-55.2%

TRAILING MARKET

WHR -47.9% vs S&P +7.3%

Full Year 2025 Results

FY 25 EPS

$6.23

MISS 6.51%

Est. $6.66

FY 25 Revenue

$15.52B

MISS 1.03%

Est. $15.69B

Market Reaction

Did WHR Beat Earnings? Q4 2025 Results

Whirlpool closed out fiscal 2025 on a disappointing note, with fourth-quarter results falling short on both the top and bottom lines amid persistent margin pressure and an intensely promotional competitive landscape. The appliance maker posted non-GA… Read more Whirlpool closed out fiscal 2025 on a disappointing note, with fourth-quarter results falling short on both the top and bottom lines amid persistent margin pressure and an intensely promotional competitive landscape. The appliance maker posted non-GAAP EPS of $1.10 for the quarter, missing the $1.53 consensus estimate by 28.10%, while net sales slid 0.9% year-over-year to $4.10 billion, coming in 3.76% below analyst expectations of $4.26 billion. The steepest drag came from the North American segment, where promotional intensity and tariff-related headwinds compressed EBIT margin by 3.9 percentage points to just 2.8%. A $106.00 million JennAir trademark impairment added further noise to the quarter. Despite the miss, investors found reason for optimism in management's 2026 outlook, which calls for net sales of $15.30 billion to $15.60 billion, ongoing EPS of approximately $7.00, and free cash flow of $400.00 million to $500.00 million, supported by more than $150.00 million in structural cost reductions and an anticipated easing of promotional pricing pressure.

Key Takeaways

  • Executed $200 million structural cost take out in 2025 to mitigate tariff impacts
  • SDA Global direct-to-consumer business growth driving margin expansion
  • Q4 JennAir trademark impairment charge of $106 million
  • India stake reduction and deconsolidation resulted in $251 million gain
  • MDA North America EBIT margin contracted as promotional environment had not yet reflected full tariff impact
  • MDA Latin America impacted by negative macro in Argentina and aggressive competition in Brazil
24/7 Wall St

WHR YoY Financials

Q4 2025 vs Q4 2024, source: SEC Filings

24/7 Wall St

WHR Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26

“With a challenging 2025 behind us, our confidence for 2026 is based on our recent successful product launches, reduced promotional intensity and a gradual recovery of the housing market.”

— Marc Bitzer, Q4 2025 Earnings Press Release