Whirlpool

Whirlpool (WHR) Q2 2025 Earnings

Reported Jul 28, 2025 at 4:15 PM ET · SEC Source

Q2 25 EPS

$1.17

MISS 32.78%

Est. $1.74

Q2 25 Revenue

$3.77B

MISS 2.82%

Est. $3.88B

vs S&P Since Q2 25

-70.4%

TRAILING MARKET

WHR -53.1% vs S&P +17.2%

Market Reaction

Did WHR Beat Earnings? Q2 2025 Results

Whirlpool delivered a notably disappointing second quarter, with earnings per share of $1.17 missing the consensus estimate of $1.74 by 32.78% and revenue of $3.77 billion falling short of the $3.88 billion expected while sliding 5.4% year-over-year.… Read more Whirlpool delivered a notably disappointing second quarter, with earnings per share of $1.17 missing the consensus estimate of $1.74 by 32.78% and revenue of $3.77 billion falling short of the $3.88 billion expected while sliding 5.4% year-over-year. The primary culprit was a surge in competitive promotional activity as Asian rivals rushed to stockpile inventory ahead of U.S. Tariffs, pressuring consumer sentiment and squeezing Whirlpool's pricing power across its core North American segment, where sales declined 4.7% to $2.45 billion. GAAP net earnings collapsed to $65 million from $219 million a year ago, though a bright spot emerged in the SDA Global segment, where net sales grew 7.5% and EBIT margin expanded 340 basis points to 17.3%. Shares fell sharply on the results, with analysts at RBC Capital lowering their price target amid concerns over elevated import inventory. Looking ahead, Whirlpool guided full-year ongoing EPS of $6.00 to $8.00 on net sales of approximately $15.80 billion, with management expressing confidence that tariff normalization would ultimately benefit its predominantly U.S. Manufacturing footprint.

Key Takeaways

  • Significant cost takeout of approximately $50 million (100 basis points) in Q2
  • Strong direct-to-consumer sales growth in SDA Global segment
  • Favorable price/mix in Latin America
  • Sustained strong share gains in Asia despite industry decline
24/7 Wall St

WHR YoY Financials

Q2 2025 vs Q2 2024, source: SEC Filings

24/7 Wall St

WHR Revenue by Segment

With YoY comparisons, source: SEC Filings

Q1 25 Q1 26

“As expected, the second quarter continued to be impacted by competitors stockpiling Asian imports into the U.S. Despite this, we are well positioned in North America with a robust pipeline of new products, the industry's leading U.S. manufacturing footprint, and favorable housing demand fundamentals. We are confident in our long-term strategy and believe that evolving tariff policies will ultimately support domestic manufacturers.”

— Marc Bitzer, Q2 2025 Earnings Press Release