Wix.com Ltd
Q2 2025 Earnings
Market Reaction
S&P 500 over the same 30 days: +2.54%.
Did WIX Beat Earnings? Q2 2025 Results
Wix.com delivered a strong first half of 2025, with total revenues climbing 12.6% year-over-year to $963.58 million as the web platform company continued converting its expanding user base into higher-value subscribers and business tool adopters. Business Solutions revenue led the charge, rising 17.3% to $280.45 million, fueled by Wix Payments adoption among new merchants that pushed transaction revenue up 18.4% to $122.40 million, while Partners revenue grew 23.7% to $354.90 million. GAAP net income reached $91.47 million, up 44% from $63.52 million a year earlier, though the figure was meaningfully supported by a $53.71 million discrete tax benefit from the release of a deferred tax asset valuation allowance; non-GAAP net income offered a cleaner read, rising 30% to $230.12 million. Free cash flow expanded to $290.11 million from $218.54 million. Looking ahead, Wix completed a $1.15 billion convertible notes offering and secured a fresh $200 million share repurchase authorization, signaling confidence in its capital position as it integrates two AI-focused acquisitions and scales newer products including Wix Capital and Wix Checking.
- Strong adoption of business applications and premium packages
- Transaction revenue growth from improved Wix Payments adoption and GPV growth
- Partners revenue growth of 23.7% from agencies with multiple Studio subscriptions and B2B partnerships
- AI-driven productivity benefits in Customer Care organization improving gross margins
- Price increases implemented over 2024 boosting Creative Subscriptions margins
- Discrete tax benefit of $53.7 million from release of deferred tax asset valuation allowance
Forward Guidance & Outlook
Wix announced a proposed $750 million convertible notes offering to fund capped call transactions, share repurchases, and general corporate purposes including potential acquisitions. In August 2025, the board approved an additional $200 million share repurchase authorization, potentially bringing the total program to $400 million subject to certain conditions. The company stated it believes existing cash, deposits, marketable securities, and operating cash flows will be sufficient to fund operations for at least the next 12 months and the foreseeable future.
WIX Revenue by Segment
WIX Revenue by Geography
Figures from SEC filings and company reports. Not investment advice.