Companies /Communication Services

WPP Plc.

NYSE: WPP Advertising Agencies
$25.37
▼ $0.45 (−1.74%) today
Markets closed · 10:50pm ET
24/7 Rating SELL
12-Month Price Target
$12.51 −51.6% downside

Set by 24/7 Wall St.’s proprietary analysis of professional targets, profit trajectory, sector, risk, and retail attention. How we calculate our price targets →

Current close $25.82
Street consensus $20.80
Ours vs. the Street −39.9%
$8.64Conservative$25.82Current$12.51Our Target$17.92Optimistic
12-Month Projection Historical Optimistic Target Conservative
$12$18$24Sep 2025Sep 2027Today$17.92$12.51$8.64
$12$18$24Sep 2025Sep 2027Today$17.92$12.51$8.64

Analyst Sentiment

3ANALYSTS
Buy00%
Hold267%
Sell133%
The Bottom Line

WPP faces potential headwinds at current valuations. Our analysis suggests 51.6% downside risk to our $12.51 target. Investors may want to consider reducing exposure or waiting for a better entry point.

The 24/7 Factor

Base Growth
Conservative growth baseline (reduced to avoid double-counting P/E growth)
1.05×
Sector Momentum
Mixed bag of growth and value
1.08×
Analyst Consensus
Mixed analyst views
−2.0%
Earnings Growth
Significant earnings decline
−3.0%
Volatility Adjustment
Lower volatility stock
+0.5%
Read our full methodology →

5-Year Projection

Long-Term Forecast Optimistic Target Conservative
$6$12$18$24’26’27’28’29’30’31$16.04$6.82$6.40
$6$12$18$24’26’27’28’29’30’31$16.04$6.82$6.40

Prediction History

WPP Price Target History Our Target Stock Price
$10$15$20$25Jul 16Sep 11$12.32$24.97
$10$15$20$25Jul 16Sep 11$12.32$24.97
Date Price Target Stock Price Rating Upside
$12.32 $24.97 SELL −50.7%
$22.59 $25.32 HOLD −10.8%
$22.59 $25.82 HOLD −12.5%
$22.59 $26.37 HOLD −14.3%
$22.59 $26.91 SELL −16.1%
$20.12 $27.58 SELL −27.0%
$10.55 $20.21 SELL −47.8%
$10.22 $18.75 SELL −45.5%

Frequently Asked Questions

What is the WPP stock price prediction for 2030?

Looking ahead to 2030, our model projects WPP could trade at an average price of $8.90, with a potential range between $6.68 and $11.13. This represents a potential 65.5% decline from today’s price. Long-term forecasts depend heavily on company execution, competitive dynamics, and broader market conditions.

Is WPP a buy, sell, or hold right now?

24/7 Wall St. currently rates WPP as a SELL. Significant downside (-51.6%) Among Wall Street analysts, 0 rate it Buy, 2 rate it Hold, and 1 rate it Sell.

What is the WPP stock price target in an optimistic scenario?

Our optimistic scenario for WPP projects a price of $17.92 over the next 12 months. Even under favorable conditions, this suggests limited upside from today’s price of $25.82, indicating the stock may currently be trading near or above fair value.

What is the downside risk for WPP stock?

In our conservative scenario, WPP could trade as low as $8.64 over the next 12 months, representing a 66.5% decline from current levels. This scenario accounts for potential headwinds including earnings misses, competitive pressures, or broader market weakness.

Projections are estimates based on current data, updated daily. Not investment advice. Learn how we calculate these projections →