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Consumer Electronics

Disney Films iTune Failure

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Disney (DIS), which has close ties to Apple (AAPL) due to Mr. Job’s presence on the entertainment company’s board, has gotten 1.3 million movie downloads through the iTune service. These movies are played on iPods.The theory is that these figures will pressure other studios to join the party. Some are reluctant because they do not want to hurt relationships with their big DVD distributors like Target (TGT) and Wal-Mart (WMT).

But, the business is crummy, so what’s the fuss. The movies sell for under $10 and Disney must get much less than that from Apple. So, that’s $130 million, at best. At very best. It is no bounty for a $35 billion in revenue company like Disney, and it risks alienating other distribution partners.

No wonder the other studios give it a cold shoulder.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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