According to a report from TheStreet.com, Apple (AAPL) will almost double planned production of its iPhone in the fourth quarter. That would move the number of handsets built to 2.7 million from an earlier target of 1.54 million.
Production might be rising for two reasons. The first is that the company’s $200 per unit cut for the retail price of the phone may have stimulated more demand than expected. The other is that forecasts for Europe, where AAPL has signed partnerships for distribution in the UK and Germany, have pushe up the need for more units.
Douglas A. McIntyre