Samsung’s Plan to Wreck Apple

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

24/7 Wall St. Key Points

  • For the time being, Apple Inc. (NASDAQ: AAPL) lacks an AI-integrated product.

  • Samsung aims to take smartphone market share from Apple by releasing 800 million AI-powered mobile devices this year.

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Samsung’s Plan to Wreck Apple

© Stephanie Keith / Getty Images

Apple Inc. (NASDAQ: AAPL | AAPL Price Prediction) does not have artificial intelligence integrated into its iOS. People who want some semblance of that, even though it is incomplete, must download an app from OpenAI, Google, or others. Apple keeps promising that an AI-integrated product is on the way. Maybe this year.

Apple’s archenemy for some time has been Samsung. Its global market share last year was 20%, while Apple’s was 16%. Samsung phones run Alphabet’s Android operating system. Android has a smartphone market share of 77%, and iOS makes up almost all the rest.

Recently, Samsung said it would release 800 million AI-powered mobile devices this year. Google’s Gemini will power these “Galaxy AI” devices. Reuters reports, “The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.” It is also a direct shot at Apple and the huge Chinese smartphone companies that sell most of their products in their home market. China is by far the largest smartphone market. Its smartphone count may be as high as a billion units.

Samsung’s new Galaxy AI is only a part of its effort to take share from Apple. The other primary piece is its foldable phones, which have not yet gained popularity in the United States.

AI use on smartphones is in its early days. So, Samsung cannot say for certain how much in unit sales it will take from Apple. However, this may be its best chance in the short term.

Apple’s stock price continues to rely primarily on the strength of iPhone sales. If Samsung’s effort succeeds, that share support weakens.

Apple Stock Price Prediction and Forecast 2025–2030

 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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