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Consumer Electronics

Microsoft (MSFT) Says XBox Live May Double

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By Douglas A. McIntyre Published
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If the Microsoft (NASDAQ: MSFT) Xbox 360 will stop overheating, the company believes that it can double the number of Xbox Live users.

The Live product has 10 million users now who spend $50 a year to play video games online and also download movies and games over the web. The company told Reuters "We want to take the system to the next level. We want to get to 20 million (users) quicker than we got to 10 million."

Hitting that higher number may be very difficult. Xbox trailed both Sony (NYSE: SNE) PS3, and Nintendo Wii sales in the US last month. The product has had reliability problems.

Microsoft also sided with the Toshiba HD DVD systems for playback on its game console. That format is now dead, beaten by Sony’s Blu-ray offering. How long will it take Microsoft to get Blu-ray working on the Xbox. It won’t be tomorrow.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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