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Consumer Electronics

Despite The Recession, Dell (DELL) Goes Super High-End

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By Douglas A. McIntyre Updated Published
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Dell (DELL) may be taking a page from the Apple (AAPL) marketing manual. A PC with extraordinary features and a beautiful case will sell for more than $2,000, at least to some people. The Apple Mac has dominated the $1,000 plus PC market for the last two years. Dell means to get a larger portion of that market.

The No.2 PC firm is releasing the Latitude Z 600. The machine will be .57 inches in thickness and have a 16 inch screen according to Engadget. It will use a Core 2 Duo processor. And, it will cost more than $2,000. With a full array of features, that price could go much higher.

Dell is feeling its oats. It has bought Perot Systems (PER) to build out its IT consulting business. It still holds a large share of the global market for PCs sold to businesses. It has not done as well selling to consumers, but has expanded aggressively into China to help remedy that.

The Latitude Z is not much of a gamble on Dell’s part. Its features will burnish the company’s brand. The machine is too expensive to sell a large number of units,  but it makes Dell look like it can compete in the Mac stratosphere and that has PR advantages all its own.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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