Microsoft Corp. (NASDAQ: MSFT) released its new Lumia 535. Apparently, it has lost some confidence in its Nokia devices, despite the $7.2 billion it spent on the cell phone company last September. The brand had become a liability, even for the fading Nokia to which its name had become an embarrassment. Microsoft seems to be acknowledging that.
Source: courtesy of Microsoft Corp.
The Lumia 535 did not release with a price tag, but it should be around $150. It does have a suite of Microsoft products. How could Microsoft launch without them and maintain any dignity?
Today sees the launch of the new Microsoft Lumia 535, our “5x5x5” smartphone package bringing a 5-inch screen, 5-megapixel front- and rear-facing camera, and free integrated Microsoft experiences (such as Skype and OneNote) to more people at an affordable price
The Lumia 535 has a screen that makes it competitive, and a set of features that will allow it to keep company with other high-end phones:
That means you’ll get a hugely personal experience with features including one-swipe Action Center, Word Flow, Live Folders and Cortana (where available).
Featuring the same wide-angle, 5-megapixel front-facing camera as the Lumia 730 and Lumia 735, the Lumia 535 not only provides you with crystal-clear imagery and the Lumia selfie app, but you’ll also be able to get more in shot during those Skype calls.
What good is a smartphone if it does not support “selfies”?
The Lumia 535 also is muscular in terms of storage and processor power:
With a 5-inch display, 1.2 GHz quad-core processor, and 1GB RAM, hoverboardng through an underground metro system with Subway Surfers, editing documents in Microsoft Office, or posting your Lumia selfies to Instagram is super-easy.
When it comes to storage, the Lumia 535 comes with 8GB of memory. If you need more, simply slide in a microSD card, with support up to 128 GB, or use the 15 GB free OneDrive storage to store all your photos or documents.
But, as Reuters pointed out:
Microsoft had said in the past it planned to license the Nokia brand for its lower-end mobile phones for 10 years and to use the name on its smartphones only for a “limited” time, without saying how long that might be.
The process of wiping out the brand continues.
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