Marketers of coffee may want to take note that their best customers are journalists. Long hours and rigorous deadlines may be the reason.
According to research blog Pressat:
Out of the 10,000 professionals who were included in a survey conducted by Pressat, 85 per cent said they drink at least three cups of coffee a day, and nearly 70 per cent admitted that their working ability would be affected without a daily mug of coffee.
It seems that drinking coffee is a necessity on the job in a wide variety of professions. The highest consumers, sinking over four cups daily, were those with stressful careers: journalists consumed the most, followed closely by police officers and teachers. Could it be that being overstretched or working late pushed the workforce to consume more caffeine?
The top ten professions based on the research:
Here are the ten top professions for coffee drinking, according to the survey:
Journalists and media staff
Plumbers and trade workers
Nurses and medical staff
IT technical support
While jittery journalists should not worry the public, the same does not hold true of police officers and nurses and medical staff.