The executive vice president of sales and marketing at DaimlerChrysler’s US arm, Chrysler, will leave to run a Mercedes dealership. His new position is probably a step down.
Much of the huge run-up in inventories that have forced the car company to offer incentives as high as $7,000 a vehicle is being blamed on him. Of cource, the company’s senior management in Germany and the US must not have been keeping an eye on the numbers.
Chrysler’s inventory and cost problems are so severe that top executives from the German parent and McKinsey & Co are in house to try to sort out the mess.
If consumers would buy the company’s cars, Chrysler might not have to pay McKinsey’s high fees.
Douglas A. McIntyre can be reached at [email protected]. He does not own shares in companies that he writes about.
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