Facebook’s May numbers show that the social network site has grown 89% in one year in terms of unique visitors. Page views have more than doubled during that period, according to comScore.
The rapid growth of the web operation makes it a true competitor to News Corp (NWS) MySpace and an increasingly attractive acquisition candidate for one of the large web portals that needs to add to mass audience and has little presence in social networking. Yahoo! (YHOO) and Microsoft’s (MSFT) MSN are the two most logical buyers.
While MySpace was sold for $565 million, it is likely that the price inflation that goes with properties that might involve an auction process among large web companies could put Facebook’s value at over $2 billion.
Douglas A McIntyre
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