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Ford (F) May Soon Be No.4 Car Company In US

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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FordNice guys finish last. Ford (F) is a fine example. After being the No.2 car company in the US fro decades, it will probably moving into the No. 4 spot behind Honda (HMC) sometime in the next few months.

In July, Ford sold just under 160,000 units in the US, well behind Toyota (TM) at 197,000 plus. Honda moved almost 139,000 cars and light trucks. Ford’s sales for the month were down 14%, Honda’s were off just under 1%.

Chrysler is also about to drop a spot, from No.5 to No.6. Its market share last month was 8.6%. Nissan’s share was 8.4%.

Ranking numbers aside, the data indicate that the market share of the Japanese manufacturers is rising so fast that, even if Detroit can make a large scale switch to small cars, the gains may be permanent.

This year may be the last year in the history of the US car industry when GM’s market share is over 20%, Ford’s is over 14% and Chrysler’s is over 9%. None of the companies may be able to cut enough costs to be profitable at those levels.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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