The Four Biggest Enviro-Scams
Green claims that make us see red. By Amy Tennery of The Big Money In greenwashing, as in life, there are seven sins. There’s the sin of the hidden trade-off, for example, the sin of vagueness, and the sin of…
Green claims that make us see red.
By Amy Tennery of The Big Money
In greenwashing, as in life, there are seven sins. There’s the sin of the hidden trade-off, for example, the sin of vagueness, and the sin of no proof. So says sinsofgreenwashing.org, which takes on companies that offer seemingly green benefits–often at a hefty price tag–with little results. As the green trend continues, companies in almost every industry vie for a piece of the green market, even the embattled General Motors (GM) has taken a chance on its own green product initiative.
But as the field of green products grows, so does the number of impostors. The following is a list of some of the most perplexing green products out there-and an assessment of just how scammy they might be:
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Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
