China’s Trade Strategy: Appeal All Negative Rulings

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By Douglas A. McIntyre Updated Published

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China’s new trade strategy is simple. It appeals all cases that go against it at the WTO.

China recently faced US tariffs on its tires. China quickly turned around and said that its export practices were fair, and that it would probably appeal the decision to the WTO for a reexamination.

China is also being forced to open up its premium content market so that imports are not funneled through a very small number of government controlled agencies before they make their way to consumers. China is also appealing that decision saying that “public morals” are at stake. That will delay Hollywood having access to one of the world’s largest consumer markets. China must feel that Western content is contaminated with too much sex and violence.

Of course, the Chinese effort to keep first-run movies from being broadly distributed around the country encourages the very large counterfeit market that is a significant part of the country’s underground economy. Knock-off DVDs are sold everywhere and in Beijing they are marketed within walking distance of Mao’s tomb.

China has figured out that even if it loses WTO rulings, it can delay them for months and even years, buying time that helps it financially in the import/export markets.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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