AOL Looking At Mashable Purchase: Price Tag $18 Million

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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There are rumors in the media press that AOL (NYSE:AOL) will buy tech blog Mashable. What is the company worth? According to the 24/7 Wall St “Twenty-Five Most Valuable Blogs In America”, Mashable would sell for a little less than $18 million.

From the analysis: “This is the top blog in the country that concentrates on social media. It has 4.2 million unique visitors a month. Mashable employees about thirty people. The site has 30 million page views a month. Some of the advertising is from the tech industry and should carry high CPMS, but a fair amount of the inventory is sold to more generic marketers. Total CPM per page is $12. Total revenue for Mashable is $4.3 million. The site is in a highly competitive part of the blog market and is not the leading site in size or reputation. Margins are about 45%.”

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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