Investing

The 24/7 Wall St./Flame Index: Companies With The Worst Press (4/29/2011

A great deal of the most harsh business press is related to Warren Buffett companies and the Sokol insider trading scandal. The puts Berkshire Hathaway and Lubrizol on the list

Allergan received negative coverage as it lost a $212 Botox damage suit.

The Flame Index started as a research tool in 2008 at the NY Innovation Design Lab (nyidlab). It was used as a general metric to evaluate companies and their risk in the media. Publicly traded Fortune 500 companies are used as a measure to calculate an overall market of negative news and the companies are ranked within that market

Rank Company Ticker Score Change in Rank Comments
1 Sony Corporation SNE 41.156 +4  Press still critical about PlayStation Network hack
2 Berkshire Hathaway BRK.A 39.062 +2  Buffett tries to explain Sokol insider trades
3 Johnson & Johnson JNJ 29.81 -1  Synthes buyout will cost $21.7 billion and does not fix JNJ OTC drug trouble
4 Toyota Motor Corporation TM 26.262 -3  Production still shuttered by quake
5 Bank of America Corp. BAC 25.735 +2  Earnings still rattle investors
6 Community Health Systems CYH 25.396 -3  Buyout of Tenet unpopular
7 American International Group AIG 25.343 +5  NY Fed sells $1.1 billion in AIG mortgage related bonds
8 Massey Energy MEE 25.305 -2  Buyout deal should close soon
9 Rite Aid RAD 23.949 +1  Tiny improvement in April same-store sales
10 CenturyLink CTL 23.166 +55  To buy cloud computer company Savvic
10 CenturyLink CTL 23.166 +55  To buy cloud computer company Savvis for $2.5 billion
12 Constellation Energy CEG 22.631 +227  Exelon to buy company for $7.9 billion and some investors feel cheated
18 Lubrizol LZ 20.431 +56  Buffett insider trading scandal
22 Bristol-Myers Squibb BMY 18.555 +62  Quarterly results underwhelm
24 Allergan AGN 17.968 +228  Loses $212 million Botox suit

Data and ranking provided by the Flame Index.

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