Top Analyst Upgrades & Downgrades (ADS, BSBR, BGFV, C, COST, DK, FSLR, IBKR, JDSU, JNJ, OKE, ORCL, PEP, PCLN, SPR, SBUX, V)

These are some of the top analyst upgrades, downgrades, and initiations seen from Wall Street research calls this Friday morning.

Alliance Data Systems Corporation (NYSE: ADS) Cut to Sell at Goldman Sachs.
Banco Santander (Brasil) S.A. (NYSE: BSBR) Raised to Neutral at Credit Suisse.
Big Five Sporting Goods (NASDAQ: BGFV) Maintained Underperform as Bear of the Day at Zacks.
Citigroup Inc. (NYSE: C) Raised to Overweight at Morgan Stanley.
Costco Wholesale Corporation (NASDAQ: COST) Reiterated Buy and raised target to $88 at Argus.
Delek US Holdings Inc. (NYSE: DK) Raised to Neutral at Credit Suisse.
First Solar Inc. (NASDAQ: FSLR) Reiterated Buy with $180 target at Argus.
Interactive Brokers Group (NASDAQ: IBKR) Raised to Outperform as Bull of the Day at Zacks.
JDS Uniphase Corporation (NASDAQ: JDSU) Raised to Buy at Argus.
Johnson & Johnson (NYSE: JNJ) Maintained Neutral at Zacks.
ONEOK Inc. (NYSE: OKE) Raised to Buy at Citigroup.
Oracle Corporation (NYSE: ORCL) Reiterated Outperform and $42 target at Credit Suisse.
Pepsico, Inc. (NYSE: PEP) Raised to Outperform at Credit Suisse. Incorporated (NASDAQ: PCLN) Cut to Neutral at Goldman Sachs; raised estimates and target at BofA/ML.
Spirit AeroSystems Holdings Inc (NYSE: SPR) Cut to Neutral at BofA/ML.
Starbucks Corporation (NASDAQ: SBUX) Reiterated Outperform and $44 target at Credit Suisse.
Visa Inc. (NYSE: V) Reiterated Underperform with $70 target at BofA/ML.

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