McDonald’s Same-store Sales Rise in November (MCD)
McDonald’s Corp. (NYSE: MCD) reported that global same-store sales rose 7.4% in November as each of the company’s three geographic regions posted gains. In the US and Europe, sales were up 6.5%, while sales jumped 8.1% in the Asia/Pacific, Middle…
McDonald’s Corp. (NYSE: MCD) reported that global same-store sales rose 7.4% in November as each of the company’s three geographic regions posted gains. In the US and Europe, sales were up 6.5%, while sales jumped 8.1% in the Asia/Pacific, Middle East, and Africa region. From the press release:
In the U.S., the continued strength of McDonald’s breakfast daypart, everyday value, the addition of the seasonal Peppermint Mocha to the McCafé line-up, and the Chicken McNuggets promotion drove the 6.5% increase in November comparable sales.
Europe posted a 6.5% increase in comparable sales for November driven by performance in the U.K., France , Russia and Germany. Throughout Europe, an expanding variety of premium and mid-tier products, exciting promotional food and marketing events, and reimaged restaurants enhanced the McDonald’s experience and drove the segment’s comparable sales increase for the month.
Comparable sales in Asia/Pacific , Middle East and Africa increased 8.1% in November led by Japan and China. APMEA’s results were fueled by locally-relevant menus that include daypart value platforms and classic core favorites complemented by compelling customer conveniences.
Including stores open less than a year, McDonald’s posted sales growth of 9.5% in November.
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Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.
He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.