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Holiday E-Commerce Revenue Surge Stays At 15%

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By Douglas A. McIntyre Published
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The 15% improvement in e-commerce which began with the Black Friday weekend has continued at a nearly identical pace since then. Some analysts were concerned the American consumer would spend whatever money he had early in the holiday season and this would cause December sales to falter. That has not happened.

comScore reported today holiday season retail e-commerce spending for the first 46 days of the November – December 2011 holiday season. For the holiday season-to-date, $30.9 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent work week (Dec. 12-16) saw four individual days surpass $1 billion in spending, led by Green Monday (Monday, December 12) with $1.13 billion and Free Shipping Day (Friday, December 16) with $1.07 billion. With the heaviest portion of the season behind us, Cyber Monday appears likely to rank as the heaviest online spending day of the year for the second consecutive season.

The National Federation of Retailers has also revised its sales estimates higher for the holidays. a proof that bricks-and-mortar store sales have strengthened as the number of weeks to Christmas drop.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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