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2011 Brings Another Record in Holiday eCommerce Sales

Photo of Jon C. Ogg
By Jon C. Ogg Published

comScore (NASDAQ: SCOR) has released the holiday sales data, showing how online retail yet again grew at a fast pace then traditional brick-and-mortar retail outfits.

The holiday season retail e-commerce spending report for the first 56 days of the November to December 2011 holiday season was $35.3 billion in online spending.  If you do a year over year analysis that is a gain of some 15% in 2011 over 2010.  The most recent week, which is counted as ending December 25 and is the last-minute shoppers, saw a 16% rise in 2011 over 2010 to $2.8 billion. Other key metrics:

  • Cyber-Monday rose 22% to $1.251 billion
  • Black Friday rose 26% to $816 million
  • Thanksgiving Day rose by 18% to $479 million

The total data is based upon retail goods purchased and does not include travel related spending.  This also excludes auctions and excludes large corporate purchases which are obviously not a part of the holidays.

JON C. OGG

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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