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Investing

Apple’s Goes After Textbook Market (AAPL, MHP, PSO)

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By Paul Ausick Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Today’s announcement from Apple Inc. (NASDAQ: AAPL) regarding its new textbook app for the iPad included news that McGraw-Hill Cos. Inc. (NYSE: MHP), Pearson plc (NYSE: PSO), and Houghton-Mifflin Harcourt will offer content through the free iPad digital book app, iBooks 2.

Apple also said that publishers had agreed to pricing for most digital books would be $14.99 or less. That’s a pretty big deal. Just checking the Amazon.com website, one of the books Pearson will offer through the iBookstore is Environmental Science: Your World, Your Turn, an 11th-grade science, which carries a list price just shy of $90.

Of course, students will need a $500 iPad in order to read the $15 digital book.

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Disclaimer: Energy Exploration Technologies, Inc. ("EnergyX") has engaged 24/7 Wall St to publish this communication in connection with EnergyX's ongoing Regulation A offering. 24/7 Wall St has been paid in cash and may receive additional compensation. 24/7 Wall St and/or its affiliates do not currently hold securities of EnergyX.

This compensation and any current or future ownership interest could create a conflict of interest. Please consider this disclosure alongside EnergyX's offering materials. EnergyX's Regulation A offering has been qualified by the SEC. Offers and sales may be made only by means of the qualified offering circular. Before investing, carefully review the offering circular, including the risk factors. The offering circular is available at invest.energyx.com/.

Comparisons to other companies are for informational purposes only and should not imply similar results. Past performance is not indicative of future results. Market shortfall are forward‑looking estimates and are subject to substantial uncertainty. Investments in private placements, and start-up investments in particular, are long-term, illiquid, speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups

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About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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