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Investing

Burritos for Breakfast (YUM, MCD)

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By Paul Ausick Published
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Fast food giant Yum! Brands Inc. (NYSE: YUM) has rolled out a new breakfast menu at its Taco Bell stores to help it compete with rival McDonald’s Corp. (NYSE: MCD) in the battle for the shrinking amount consumers spend on eating out. The new breakfast menu is priced from $0.99-$2.79 and will mean that stores not already open 24 hours a day will open earlier.

Breakfast and snack foods have accounted for nearly all the growth in the fast food industry for the past five years, and Yum, though late to the party, needs to grab its share of that growth. Taco Bell currently claims 36.8 million customers every week in its 5,600 US stores.

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Disclaimer: Energy Exploration Technologies, Inc. ("EnergyX") has engaged 24/7 Wall St to publish this communication in connection with EnergyX's ongoing Regulation A offering. 24/7 Wall St has been paid in cash and may receive additional compensation. 24/7 Wall St and/or its affiliates do not currently hold securities of EnergyX.

This compensation and any current or future ownership interest could create a conflict of interest. Please consider this disclosure alongside EnergyX's offering materials. EnergyX's Regulation A offering has been qualified by the SEC. Offers and sales may be made only by means of the qualified offering circular. Before investing, carefully review the offering circular, including the risk factors. The offering circular is available at invest.energyx.com/.

Comparisons to other companies are for informational purposes only and should not imply similar results. Past performance is not indicative of future results. Market shortfall are forward‑looking estimates and are subject to substantial uncertainty. Investments in private placements, and start-up investments in particular, are long-term, illiquid, speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups

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About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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