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Investing

Rick’s Cabaret Investing in Super Bowl Party-goers (RICK)

Photo of Paul Ausick
By Paul Ausick Published

Restraurant operator Rick’s Cabaret International Inc. (NASDAQ: RICK) has imported more than 100 strippers to Indianopolis ahead of this weekend’s Super Bowl game. A company spokesman told Bloomberg News:

We wouldn’t bring them down there if they weren’t going to make money for us, and they wouldn’t go unless they were going to make money for themselves.

Shares of Rick’s rose 18% last year, so the company clearly knows what its customers want.

Also check out our story on the Super Bowl as a market indicator — coincidence or correlation?

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Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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