Facebook joins the largest websites both inside and outside the US with the one hurdle none has been able to entirely overcome–mobile revenue. Only Google appears to have crack the code of online ad revenue as its search ads have moved onto handsets along with search itself. However, Google has indicated that even its mobile ad base does not pay as well as its PC one.
Facebook will release a product which allows it to take advantage of the growing world of mobile users, as it tries to match the half of its members who use phones to access the social network with some revenue from them
Facebook disclosed its 2011 revenue as it launched an IPO. It was below $4 billion, which concerned some observers. Mobile may be the key to moving that number higher, fast.
According to The New York Times
“We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven,” the company said in its review of the risks it faces.