Reality Sets in on Social Media Stocks, For Now (FFN, SINA, LNKD, ZNGA, GSVC, SOCL)

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By Jon C. Ogg Updated Published

Last week was the week for social media.  That may be changing this week as reality over valuations may be a realization.  If nothing else, profit taking had to be expected at some point if investors learned any lesson from the dot-com bubble of 1998 to 2000.

FriendFinder Networks Inc. (NASDAQ: FFN) remains one of the worst IPOs of modern times.  After pricing at $10.00 less than a year ago, the stock now sits down around $1.20 per share.  What is so interesting is that the stock rallied big last week as the Facebook Halo-effect lifted just about anything and everything tied to social media.  This is effectively a social-media hook-up site for adults.  It is not as though any Facebook valuation has any correlation here, at least not by our count.  FriendFinder shares are down over 5% at $1.22 so far this Monday.

A Stock or ADR which rose substantially last week was Sina Corporation (NASDAQ: SINA) with its rise going from $70 to $76 due to the social media halo.  Now shares are currently down about 5% at $71.20.

LinkedIn Corporation (NYSE: LNKD) is currently down 1% at $79.00 after a huge run higher last week.

Zynga Inc. (NASDAQ: ZNGA) was higher but shares have now dipped into the red with a small 0.3% drop at $13.35 and 7 million shares had traded hands in the first 30 minutes of the market trading day.

GSV Capital Corporation (NASDAQ: GSVC) does own shares of Facebook and its shares are down 0.8% at $20.29.

The Global X Social Media Index ETF (NASDAQ: SOCL) is now considered “The Facebook ETF” but it actually does not own a single share of Facebook yet.  It will hold Facebook later down the road, but until Facebook holds its IPO this is the “wanna-be Facebook ETF.”  Shares are down 1.5% at $14.99.

As a reminder, three of our Top 17 IPOs to Watch in 2012 are social media related… For better or worse.

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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