Research firm Comscore reports that people who use Google+ spend almost no time on the network. Website time-on-site is considered a measure of user loyalty and engagement. Marketers tend to shy away from websites to which users are not closely tethers.
Google+ has added users quickly and now have over 90 million to Facebook’s 900 million.
But, Facebook has an advantage beyond size:
WSJ:
Visitors using personal computers spent an average of about three minutes a month on Google+ between last September and January, versus six to seven hours on Facebook each month over the same period, according to comScore, which didn’t have data on mobile usage.
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