Mobile advertising network InMobi has released some interesting new survey data on mobile media consumption for the fourth quarter of 2011. The key finding, according to InMobi, is that mobile web users spend 27% of their media time on mobile devices, compared with just 22% of their media time watching TV. Online media claims 32% of users’ media time.
Because InMobi is an ad network, the study is tilted toward the impact of mobile advertising. According to the company, 76% of “mobile consumers … plan to conduct mCommerce within the next year,” and 42% claim to have been “introduced to something new” by mobile advertising.
The InMobi announcement is here.
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