Explaining the Roomlinx Gain

Most of you will never have heard of a small outfit called Roomlinx, Inc. (RMLX.OB) despite its surge in the share price today.  As it is bulletin board listed, you better do some research here on your own before you chase “a media install account story.”  The company develops interactive TV applications for the hospitality industry, and its shares are surging on news that it has entered into a master service agreement with an affiliate of Hyatt Hotels Corporation (NYSE: H).

Roomlinx will provide Integrated Hotel Technologies to approximately 60,000 hotel rooms under Hyatt in the next two years for in-room entertainment, High Speed Internet and High Definition TV in participating locations in the U.S., Canada, and the Caribbean.

The company noted, “The roll out will begin immediately and it is anticipated that up to 60,000 Hyatt rooms will be installed with Roomlinx’s iTV platform within the next two years. The systems have already been installed in the nearly 1,800 guestrooms at Hyatt Regency New Orleans, Andaz 5th Avenue in New York, and most recently at Hyatt Regency Denver Tech Center.”

Roomlinx iTV combines HD TV, Internet, PC functionality and Video on Demand with services through the HD TS as follows:

• Internet Apps including Netflix, Pandora, Hulu, YouTube, Facebook, and many more International and U.S. television programming on demand
• Click and Go TV program guide
• Web Games
• MP3 player and thumb drive access
• Ability to send directions from the iTV system to a mobile device
• order room service,
• interact with hotel associates,
• make restaurant reservations,
• edit and print documents,
• and gain direct access to local dining, shopping, nightlife, cultural events or attractions all through a dynamic user interface on the TV.

Roomlinx is up 20% at $4.30 on over 40,000 shares and the 52-week trading range is $0.70 to $5.00.