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Brand New Yahoo!

Yahoo!’s (NASDAQ: YHOO) new CEO Scott Thompson said “We don’t need to reinvent who we are. We’re one of the leading media companies. But we do need to reinvent the experiences our users have.” He made the comment as he…

By Douglas A. McIntyre
Published April 18, 2012, 6:08am ET · 1 min read

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Yahoo!’s (NASDAQ: YHOO) new CEO Scott Thompson said “We don’t need to reinvent who we are. We’re one of the leading media companies. But we do need to reinvent the experiences our users have.” He made the comment as he oversaw his first earnings call since joining the portal firm. The numbers were fairly good compared with expectations.

He has an odd view of what reinvention is. Thompson said he will eliminate nearly 50 properties which are not essential to the company’s future. He has fired 2,000 people. Thompson also reported that Yahoo! will become, at its new core, an online media company. His description may not use the term “reinvention” but it is hard to see his actions as anything else.

Yahoo!’s shares will still be driven by the fate of its stake in Alibaba and Yahoo! Japan, which have remain unaddressed

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Douglas A. McIntyre

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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