Subject: America’s Biggest Advertisers

The 10 largest advertisers in the United States spent $26.2 billion in 2011, according to Advertising Age, an advertising trade publication. While the number is huge, it looks even larger when total spending among the top 100 advertisers is considered. The top 10 accounted for more than a quarter of the $102.6 billion spent by the top 100 advertisers. Ad Age ranked the top 100 companies in terms of advertising spending in the United States. Based on the report, 24/7 Wall St. identified the 10 largest advertisers in America.

As always, here are the top major media headline summaries from WSJ, FT, Bloomberg, and more. Today’s top analyst upgrades and downgrades were in shares of APC, BUD, ACN, BKW, CTSH, DF, EPR, GE, GGP, MMM, PSX, QCOM, O, SNDK, SNH, SPG, SVU and SKT. Here are the top rumors of the day, and the most important financial news affecting the markets today.

This week is the big week for earnings from technology leaders. We previewed earnings for the stocks of INTC, EBAY, IBM, QCOM, GOOG, MSFT, NOK, SNDK, and AAPL.

Procter & Gamble (NYSE: PG) is trading up on activist investor news, but we caution that this may have gotten ahead of itself. Take our poll so we can send it to the activist investors.

The board that will judge the future of P&G’s CEO is led in part by the CEO of Boeing (NYSE: BA), who has done poorly in his own job.

Martha Stewart Living (NYSE: MSO) had a big setback in its legal case against Macy’s (NYSE: M). Its new CEO was appointed largely because she set the deal.

The NABE reports that its members see an economic slowing. Those members control much of the country’s employment.

Human Genome Sciences (NASDAQ: HGSI) is reportedly the next biotech buyout this morning, and Par Pharmaceutical Companies (NYSE: PRX) is being acquired by private equity. We recently gave a list of the next likely biotech buyout targets which have been in the rumor mill to look for secondary reactions.

Beware the dividend bubble in some key defensive stocks.

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Have a great day!

JON C. OGG

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