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Investing

Apple May Invest In Twitter–NYT

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By Douglas A. McIntyre Published

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The New York Times has published a “rumor” that Apple (NASDAQ: AAPL) may make a strategic investment in Twitter. How that would help Apple, which has seen an erosion in the market share of its flagship iPhone is hard to see. Twitter’s membership is estimated at over two hundred millions. The short burst blog operation has had a problem similar to Faceboook’s (NASDAQ: FB), but even more severe. It has not been able to find a way to drive large sums of revenue from its user base.

The Times reports,

While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.

It would seem that Apple would be buying a piece of what it could have for a much lower price if it set up tactical relationships with Twitter, Facebook and LinkedIn (NYSE: LNKD)–large purchases of sponsorship and advertising. An Apple investment in Twitter probably would cut off close relationships with the other large social networks,which has a great deal to be said against it.

Apple’s true problem is that it has allowed Samsung to move ahead of it with 4G enabled products with features similar to the iPhone and iPad. Apple can only hope to solve that with a new generation of products–one which it has to hope will sell very well

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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