These are some of the top analyst upgrades, downgrades and initiations seen from Wall St. research calls this Friday.

Advance Auto Parts Inc. (NYSE: AAP) named Bear of the Day at Zacks.

Apollo Group Inc. (NASDAQ: APOL) cut to Sell at Deutsche Bank.

Audience Inc. (NASDAQ: ADNC) cut to Neutral at JPMorgan, cut to Sell at Deutsche Bank and cut to Underperform at Credit Suisse.

Barclays PLC (NYSE: BCS) raised to Buy at Deutsche Bank.

Big 5 Sporting Goods Corp. (NASDAQ: BGFV) cut to Underperform at Credit Suisse.

GameStop Corp. (NYSE: GME) started as Outperform at Credit Suisse.

Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) started as Buy with $39 target at Lazard.

NVIDIA Corp. (NASDAQ: NVDA) cut to Hold at Cantor Fitzgerald.

Priceline.com Inc. (NASDAQ: PCLN) raised to Buy at Nomura.

Rock-Tenn Co. (NYSE: RKT) raised to Conviction Buy List at Goldman Sachs.

Seattle Genetics Inc. (NASDAQ: SGEN) cut to Perform at Oppenheimer.

Sunoco Products Co. (NYSE: SON) cut to Neutral at Citigroup.

SunTrust Banks Inc. (NYSE: STI) raised to Buy at BMO.

Urban Outfitters Inc. (NASDAQ: URBN) raised to Outperform as the Bull of the Day at Zacks.

Weyerhaeuser Co. (NYSE: WY) was removed from the prized Conviction Buy List and cut to Neutral at Goldman Sachs.

Credit Suisse on footwear retailers: Finish Line Inc. (NASDAQ: FINL) and DSW Inc. (NYSE: DSW) started as Neutral; Foot Locker Inc. (NYSE: FL) started as Outperform.

Credit Suisse on movie and entertainment properties: Cinemark Holdings Inc. (NYSE: CNK) and National CineMedia Inc. (NASDAQ: NCMI) started as Outperform; Regal Entertainment Group (NYSE: RGC) started as Neutral.

JON C. OGG