Sluggish Economy Hurts Chinese Brands

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By Trey Thoelcke Published

China

Using its black-box methodology, which makes its conclusions impossible to understand or critique, Millward Brown released BrandZ Top 50 Most Valuable Chinese Brands 2013. The top five part of the list had no surprises: China Mobile Ltd. (NYSE: CHU) at $50.6 billion, ICBC at $40.4 billion, China Construction Bank at $24 billion, Baidu.com Inc. (NASDAQ: BIDU) at $22.7 billion and Tencent at $20.2 billion.

The value of China’s brands has been damaged along with the nation’s economic prospects. In the introduction to the study, the authors wrote:

Brand strength is key to sustained commercial success, as this year’s survey demonstrates. For the first time since we first published this study in 2011, The China Top 50 declined in brand value. The decrease, a relatively minimal 1.6 percent, is attributed mostly to the slower growth rate of China’s economy.

Douglas A. McIntyre

Contact [email protected] for any questions or corrections.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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