Chinese brand value has come of age as huge message company Tencent, a glorified instant messaging service, posted a brand value of $66 billion. Tencent is part of a Chinese holding corporation with a market value of about $150 billion. Tencent also is publicly traded in Hong Kong.
Next on the list is e-commerce giant Alibaba Group Holding Ltd. (NASDAQ: BABA), with a brand value of $60 billion, according to brand research firm Millard Brown in its study BrandZ. The company recently went public and is partially owned by Yahoo! Inc. (NASDAQ: YHOO). It posted a brand value of $59 billion. Its market cap has been as high as $240 billion.
China Mobile Ltd. (NASDAQ: CHL) ranked third in brand value, at $56 billion. China Mobile’s market cap is about $270 billion. It is by far China’s largest wireless phone company. Another public corporation, Baidu Inc. (NASDAQ: BIDU), ranked fifth at $31 billion. It is China’s largest search engine.
Most of the balance of the top 10 Chinese brands are banks: IBCU fourth at $34 billion, the China Construction Bank sixth at $21 billion, Agricultural Bank of China at $15 billion and Bank of China with a $12 billion brand value. 24/7 Wall St. recently ranked IBCU as one of the world’s largest employers with a worker base of 441,000. Agricultural Bank of China had 478,000, according to the same study.
The other two most valuable brands in China are among the world’s largest oil companies: Sinopec Ltd. (NYSE: SNP) at $15 billion and PetroChina Co. Ltd. (NYSE: PTR) at $12 billion.
Despite heading the Chinese brand list, Tencent is well behind the world brand leaders, based on Millard Brown’s global list. Google Inc. (NASDAQ: GOOG) tops this list with a brand value of $158 billion, followed by Apple Inc. (NASDAQ: AAPL) at $147 billion.
Methodology, referring to the list: They were selected for inclusion in the BrandZ Top 100 Most Valuable Chinese Brands based on the unique and objective BrandZ brand valuation methodology that combines extensive and ongoing consumer research with rigorous financial analysis.