Investors and traders are usually on the lookout for new research ideas that will generate higher income or more profits. 24/7 Wall St. reviews many analyst research calls from Wall Street and from boutique firms to find great ideas in value stocks, growth stocks and dividend stocks. Some are stocks to buy, while some ideas are even stocks to sell. These are 10 of the top analyst upgrades, downgrades and initiations seen from select Wall Street research calls this Wednesday.

Adobe Systems Inc. (NASDAQ: ADBE) was raised to Market Perform from Underperform at FBR Capital Markets.

Athenahealth Inc. (NASDAQ: ATHN) was downgraded to Outperform from Strong Buy at Raymond James.

BorgWarner Inc. (NYSE: BWA) was raised to Outperform from Neutral.

Ciena Corp. (NASDAQ: CIEN) was initiated as Outperform at William Blair.

JDS Uniphase Corp. (NASDAQ: JDSU) was initiated as Market Perform at William Blair.

Johnson & Johnson (NYSE: JNJ) was cut to Hold from Buy at Deutsche Bank.

Linn Energy LLC (NASDAQ: LINE) and Linn Co, LLC (NASDAQ: LNCO) were both raised to Buy from Neutral at Goldman Sachs.

McDonald’s Corp. (NYSE: MCD) was cut to Neutral from Buy at Janney Capital.

Pan American Silver Corp. (NASDAQ: PAAS) was cut to Hold from Buy at Canaccord Genuity.

Pier 1 Imports Inc. (NYSE: PIR) was raised to Buy from Hold with a target of $27 at Argus.

Wells Fargo & Co. (NYSE: WFC) may not be an upgrade nor a downgrade, but Argus reiterated its Sell rating based on the bank’s large exposure to the housing market.

UBS was very positive on select Internet and interactive gaming names.

So what if the market fell once in nine sessions. A technical analyst is calling for a secular bull market and is implying more than 50% more gains in the SPDR S&P 500 (NYSEMKT: SPY) as his Fibonacci S&P 500 target is 2,584.