July 18, 2014: Markets opened higher on Friday, reversing the nasty smackdown of Thursday. All three major indexes are headed for a strong finish to the week. Shortly before closing today the DJIA traded up 0.65% for the day, the S&P 500 traded up 0.95%, and the Nasdaq Composite traded up 1.45%.

Based on impact on the rest of the market, the biggest gainer among the Dow 30 today was Visa Inc. (NYSE: V) which traded higher by 1.06% at $220.19. The DJIA highest priced stock has a 52-week range of $170.99 to $235.50. Volume was with 10% of the daily average of around 2.7 million shares traded. Investors are buying the dip in the stock that led the Dow down yesterday.

Johnson & Johnson (NYSE: JNJ) traded up 1.43% at $101.81. The stock’s 52-week range is $85.50 to $106.74. Share volume was about 10% above the daily average of around 6.4 million shares traded. The company had no news again today, but it looks like it picked up the loss investors put on the stock yesterday.

The Boeing Co. (NYSE: BA) traded up 1.33% at $127.55 today. Volume was about 20% below the daily average of around 3.7million shares traded. Boeing picked up more than $40 billion in new orders for passenger jets at the Farnborough Airshow this week and added about 200 planes to its order backlog.

Nike Inc. (NYSE: NKE) traded up 1.29% at $77.52 in a 52-week range of $62.03 to $80.26. Volume was about 30% below the daily average of around 3.3 million shares. There was no news on the company today, and it looks like another instance of buying the dip. Nike’s shares are down about 0.5% for the week.

Of the Dow 30 stocks 28 are set to close higher today and just 2 look to close higher.

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