Has the Santa Rally Already Eaten Too Much Into 2015 Price Targets?

As we draw closer to ringing in the New Year, analysts are already looking ahead to predict what the markets will do. Some expected headwinds are market-wide, such as the Fed recently stating in its most recent FOMC meeting that interest rates will rise in 2015 for most Fed members. However, from where the S&P 500 is currently, there is still expected to be growth.

The big question remains, will the bull market of the past six years continue on through 2015. For the most part analysts have given a fairly wide range of answers to this question, but the consensus is generally around 2,200. With the S&P 500 currently reading around 2,080, has it already eaten into these price targets and upside too much?

Goldman Sachs Group Inc. (NYSE: GS) sees the S&P 500 on the low range of the estimates at 2,100. More recently, it set up a contingency target that was higher, based on certain possible scenarios that would allow the market to rise even higher. The reasons this analyst firm gave for the relatively low estimate were low volatility, rising interest rates, and improving European stocks:

  • Volatility is expected to remain low, and it means that market sell-offs should be bought rather than sold, if we should see another event similar to mid-October.
  • The Fed is expected to raise interest rates relatively later than sooner, perhaps by September of 2015. The firm expects to see the 10-year Treasury yield rising from roughly 2.30% to or above 3.0% by mid-2015.
  • Goldman Sachs does not believe the expected strength coming in 2015 is reflected in the market yet. The firm noted the potential effects of a European Central Bank round of quantitative easing.

ALSO READ: 13 Analyst Stocks at $10 and Under With Huge Implied Upside

Looking more at the middle of the range, Bank of America Corp.’s (NYSE: BAC) Merrill Lynch set a price target for the S&P 500 at 2,200 for the end of 2015. The firm’s reasoning for this was that stocks are expected to remain more attractive than bonds, but it is unclear how they would match up compared to another asset classes. Resulting from the bull market in stocks and the bear market in equities, gold and oil are now considered cheap versus stocks on a historical basis. Merrill Lynch’s earnings forecast implies a healthy 6% growth rate and would comment that the bull market is not yet over — but it is a time to be more selective.

Other analyst predictions for the S&P 500 in 2015 were as follows:

  • Barclays, 2,100
  • BMO, 2,250
  • Citigroup, 2,200
  • Credit Suisse, 2,200
  • Deutsche Bank. 2,150
  • J.P. Morgan, 2,250
  • Morgan Stanley, 2,275
  • Oppenheimer, 2,311
  • RBC, 2,325
  • UBS, 2,225
  • Wells Fargo, 2,222

The SPDR S&P 500 ETF (NYSEMKT: SPY) closed Friday up 0.3% at $208.44. The exchange traded fund has a 52-week trading range of $173.71 to $212.97.

ALSO READ: The Preliminary Dogs of the Dow for 2015

Sponsored: Tips for Investing

A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.

Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.