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Investing

Meet the Newest 2 ETFs to Play Holiday Shopping

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By Chris Lange Updated Published
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Meet the Newest 2 ETFs to Play Holiday Shopping

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Thanksgiving is upon us this coming week. And just in time for Black Friday, ProShares is dropping two new exchange traded funds (ETFs) that investors can use to play Black Friday and the holiday shopping season. Specifically, the firm is launching the ProShares Decline of the Retail Store ETF (NYSEAMERICAN: EMTY), the first ETF specifically designed to benefit from the decline of brick-and-mortar retailers, as well as the ProShares Long Online/Short Stores ETF (NYSEAMERICAN: CLIX).

The Decline of the Retail Store ETF is the first such fund designed to allow investors to benefit from the potential ongoing erosion of value of retailers that rely principally on in-store sales. It provides consistent, daily short exposure (−1×) to the new Solactive-ProShares Bricks and Mortar Retail Store Index. The ETF is designed to deliver the inverse (opposite) of the daily performance of the index.

The Solactive-ProShares Bricks and Mortar Retail Store Index is considered by ProShares to be the first comprehensive, public index to be composed exclusively of traditional retailers. It is equally weighted and currently has 56 constituent companies, including operators of department stores and supermarkets and sellers of apparel, consumer electronics and home improvement items. Those constituents currently include Barnes & Noble, The Gap, Macy’s, Kroger and Best Buy.

The Long Online/Short Stores ETF is the first to provide investors opportunities arising from both the potential growth of online companies and the decline of brick-and-mortar retailers. It tracks the new ProShares Long Online/Short Stores Index, which combines a 100% long portfolio of online and nontraditional retailers with a 50% short position in brick-and-mortar retailers.

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ProShares Decline of the Retail Store ETF was last seen trading down 3.5% on the day to $37.68, with a range of $37.82 to $39.87.

ProShares Long Online/Short Stores ETF was down 1.2% at $39.67, within a range of $39.61 to $40.46.

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Contact [email protected] for any questions or corrections.

1INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

Brokerage and Active investing products offered through SoFi Securities LLC, member FINRA(www.finra.org)/SIPC(www.sipc.org).2The probability of a member receiving $3,000 is 0.028%. If you don’t make a selection in 45 days, you’ll no longer qualify for the promo. Members must fund their account with a minimum of $50.00 to qualify. The probability percentage is subject to decrease. Members are only eligible for the Stock Award promotion upon opening their first brokerage account; subsequent cash brokerage accounts are ineligible for the promo, including for members with multiple accounts.

3Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees.

4There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event.

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About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics. Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications. A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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