Jim Cramer Likes Gap Stock

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By Douglas A. McIntyre Published

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  • CNBC’s Jim Cramer thinks once-troubled Gap Inc. (NYSE: GAP) will survive the tariff crisis and flourish.

  • The retailer’s outlook for the next year is robust.

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Jim Cramer Likes Gap Stock

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Jim Cramer acknowledges that the trade wars could hurt retailers’ profits. However, he has stock picks for companies in the sector that will survive the crisis well and flourish once the effects of high tariffs subside. At the top of this list is once-troubled Gap Inc. (NYSE: GAP), which has staged a comeback in the last year.

For starters, Cramer commented on CNBC that the “tariff reign of terror is temporary.” That is why some retailers face short-term stock dips. Gap’s recent quarter impressed Cramer. So did the success relatively new CEO Richard Dickson has had growing its four brands: Old Navy, Banana Republic, Athleta, and The Gap.

Cramer’s confidence shows up in the company’s figures. When Gap released its most recent quarterly figures, Dickson said success was long-term after a rough several years of earnings: “We ended the year delivering another successful quarter, exceeding financial expectations and gaining market share for the 8th consecutive quarter.”

Comparable store sales were not impressive, but figures were based on a 53-week year in 2023 and a 52-week year in 2024. On that basis, comparable store sales rose 3% in the fourth quarter. Revenue dipped a fraction to $4.2 billion. However, net income rose to $206 million from $185 billion the year before.

Gap’s outlook for the next year was robust. Net income is expected to rise as much as 2% to $15.1 billion. Operating income is expected to increase as much as 10% to $1.1 billion. Gap released the earnings on March 9, but it was unclear how much trade wars might hurt it, if at all.

Gap shares are down 9% over the past year, while the S&P 500 is up 7%. Bring on the trade wars.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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