Here Are Friday’s Top Wall Street Analyst Research Calls: Adobe, Airbnb, Altria, CrowdStrike, GE Vernova, Flutter Entertainment, Robinhood, Southwest Airlines, and More

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By Lee Jackson Updated Published

Quick Read

  • The first full trading week of 2026 looks set to go down in the books as a winner.

  • Two items could change the tone today: the December non-farm payrolls and the Supreme Court ruling on the tariffs could move the markets.

  • Investors are also looking forward to the start of fourth-quarter earnings, as the large-cap money-center banks will kick off the earnings parade next week.

  • The analyst who called NVIDIA in 2010 just named his top 10 stocks and Airbnb wasn't one of them. Get them here FREE.

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Here Are Friday’s Top Wall Street Analyst Research Calls: Adobe, Airbnb, Altria, CrowdStrike, GE Vernova, Flutter Entertainment, Robinhood, Southwest Airlines, and More

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Pre-Market Stock Futures:

The futures are trading modestly higher as we get set to wrap up the first complete trading week of 2026, which could finish with a bang today. With market-moving data on the way this morning in the form of the December non-farm payrolls report, and a slew of economic reports plus the start of fourth-quarter earnings next week, as large-cap money center banks report, the next move for the market could be data-dependent. After getting blasted on Wednesday, the Dow Jones Industrials returned to the winners’ circle, gaining 0.55% to finish the session at 49,266, while the S&P 500 closed the day at 6,921, up 0.53%. The Nasdaq fell 0.44% to close at 23,480, as both NVIDIA Corp. (NASDAQ: NVDA) | NVDA Price Prediction and the tech-heavy Invesco QQQ Trust (NASDAQ: QQQ) finished the day lower. Profit-taking and worries about lofty valuations in the AI/Data center trade are weighing on investors. The big winner once again was the Russell 2000 (Exchange: RUT), as the rotation to small and mid-cap stocks continues to gain steam; the index closed up 1.11% at 2,603.

Treasury Bonds:

Yields were higher across the Treasury curve as sellers were active in almost all maturities, except for short T-bills, which saw some buying. Wall Street analysts pointed to the potential for an expansion of the nation’s debt as President Trump seeks $1.5 trillion for the 2027 military budget. This increases trader and investor concerns over the already high national debt. In addition, markets were skeptical that the proposed tariffs could fully fund the additional spending, which led to selling pressure on Treasuries. We will find out today how the Supreme Court will vote on the current tariff program. The 30-year-long bond closed the day at 4.84%, and the benchmark 10-year note was last seen at 4.17%.

Oil and Gas:

Prices shot higher across the energy complex Thursday as the reality of a changing world oil order could be beginning. Analysts and traders cited the larger-than-expected draw in U.S. crude oil inventories and renewed uncertainty over future Venezuelan supply. The solid draw indicates stronger near-term demand than the market anticipated, helping to offset concerns about ample global supply. Add in the uncertainties over the final destinations and outcomes for Venezuelan oil, and ample short interest in the sector, and the big bounce was no surprise. Brent Crude jumped 4.65% to close at $62.75, while West Texas Intermediate was last seen at $58.44, up 4.38%. The only loss on the day was natural gas, which closed trading at $3.41, down 3.35%. 

Gold:

After trading lower on Wednesday, Gold returned to its winning ways on Thursday, while Silver finished the day lower. Traders have cautioned on Silver since the start of the year, and sure enough, the precious metal experienced a significant drop for the second day, falling as much as 5.5% due to index rebalancing selling. Meanwhile, gold steadied, paring earlier losses but remaining modestly higher as traders awaited U.S. payroll data and reacted to a stronger dollar and rising yields. Both metals saw big swings as passive funds adjusted commodity index weights, following strong rallies at the end of 2025, with silver being hit harder by the technical selling. The final print for gold on Thursday came in at 4,477, while silver was last seen at $77.04.

Crypto:

The crypto market experienced a general sector decline, primarily driven by profit-taking, significant outflows from U.S. spot Bitcoin ETFs, and investor caution ahead of key U.S. economic data today and next week. The overall cryptocurrency market capitalization fell by approximately 3.1%. At 8A EST, Bitcoin was trading at $90,331, while Ethereum was trading at $3,082. 

24/7 Wall St. reviews dozens of analyst research reports daily to identify new investment ideas for both investors and traders. Some of these daily analyst calls cover stocks to buy. Other calls cover stocks to sell or avoid. Remember that no single analyst call should ever be used as a basis to buy or sell a stock. 

Here are some of the top Wall Street analyst upgrades, downgrades, and initiations seen on Friday, January 9, 2026. 

 Upgrades:

  • Airbnb Inc. (NASDAQ: ABNB) was upgraded to Equal Weight from Underweight at Barclays, which moved the target price for the shares to $120 from $107.
  • Altria Inc. (NYSE: MO) was raised to Buy from Neutral at UBS, which bumped the target price on the Marlboro maker to $63 from $61.
  • CrowdStrike Holdings Inc. (NASDAQ: CRWD) Berenberg upgraded the shares to Buy from Hold with a $600 target price.
  • Doximity Inc. (NASDAQ: DOCS) was raised to Neutral from Sell at Goldman Sachs, which trimmed the target price for the stock to $49 from $62.
  • Southwest Airlines Inc. (NYSE: LUV) was upgraded to Overweight from Underweight at JPMorgan with a $60 target.

Downgrades:

  • Adobe Inc. (NASDAQ: ADBE) was downgraded to Market Perform from Outperform at BMO Capital, which trimmed the target price to $375 from $400.
  • America Tower Corp. (NYSE: AMT) was downgraded to Market Perform from Outperform at BMO Capital, which cut the target price for the shares to $185 from $210.
  • GE Vernova Inc. (NYSE: GEV) was cut to Neutral from Outperform at Baird, which slashed the target price for the company to $649 from $816.
  • Northrop Grumman Inc. (NYSE: NOC) was downgraded to Hold from Buy at Truist with a $623 target price objective.
  • Zillow Group Inc. (NASDAQ: ZG) was downgraded to Neutral from Outperform at Mizuho, which cut the target price to $70 from $100.

Initiations:

  • Autodesk Inc. (NASDAQ: ADSK) was initiated with a Buy rating at Rothschild & Co. Redburn with a $375 target price.
  • Chipotle Mexican Grill Inc. (NYSE: CMG) was initiated with an Outperform rating at Telsey Advisory with a $50 target price.
  • Constellation Energy Corp. (NYSE: CEG) was started with a Buy rating at TD Cowen and a $440 target.
  • Flutter Entertainment plc. (NYSE: FLUT) was initiated with a Buy rating at Texas Capital, with a $294 target price.
  • Robinhood Markets Inc. (NASDAQ: HOOD) was initiated with a Buy rating at Argus with a $145 target price. 

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About the Author Lee Jackson →

Lee Jackson has covered Wall Street analysts' equity and debt research and equity strategy daily for 24/7 Wall St. since 2012. His broad and diverse career, which included a stint as the creative services director at the NBC affiliate in Austin, Texas, gives him unique insight into the financial industry and world.

Lee Jackson's journey in the financial industry spans over 30 years, with nearly two decades as an institutional equity salesperson at Bear Stearns, Lehman Brothers, and Morgan Stanley. His career was marked by his presence on the sell side during pivotal Wall Street events, from the dot.com rise and bubble to the Long Term Capital Management debacle, 9/11, and the Great Recession of 2008. This is a testament to his resilience and adaptability in the face of market volatility.

Lee Jackson’s practical financial industry experience, acquired from a career at some of the biggest banks and brokerage firms, is complemented by a lifetime of writing on various platforms. This unique combination allows him to shed light on the intricacies and workings of Wall Street in a way that only someone with deep insider experience and knowledge can. Moreover, his extensive network across Wall Street continues to provide direct access for him and 24/7 Wall St., a privilege few firms enjoy.

Since 2012, Jackson’s work for 24/7 Wall St. has been featured in Barron’s, Yahoo Finance, MarketWatch, Business Insider, TradingView, Real Money, The Street, Seeking Alpha, Benzinga, and other media outlets. He attended the prestigious Cranbrook Schools in Bloomfield Hills, Michigan, and has a degree in broadcasting from the Specs Howard School of Media Arts.

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