‘What Happened to the Tesla Killers?’ Elon Musk Taunts, but One Rival CEO Is Playing Offense

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By Trey Thoelcke Published

Quick Read

  • Tesla (TSLA) CEO Elon Musk publicly taunted rivals because it had over 54% of the U.S. EV market share in Q1.

  • Rivian (RIVN) is still in the race, while Ford (F) and GM (GM) are not. However, there is one serious long-term threat to Tesla’s autonomous future.

  • The analyst who called NVIDIA in 2010 just named his top 10 AI stocks. Get them here FREE.

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‘What Happened to the Tesla Killers?’ Elon Musk Taunts, but One Rival CEO Is Playing Offense

© Maja Hitij / Getty Images News via Getty Images

Tesla (NASDAQ: TSLA | TSLA Price Prediction) CEO Elon Musk has publicly taunted rivals: “What happened to all the Tesla killers?” With Tesla holding over 54% of the U.S. electric vehicle (EV) market share in Q1 2026, the taunt carries weight. But the competitive landscape is more nuanced than a single market share figure suggests. The answer, stock by stock, follows.

Rivian: Limping but Still in the Race

Rivian Automotive (NASDAQ: RIVN) is the most credible domestic EV pure-play challenger, though the numbers are humbling. Q4 2025 revenue fell 25.8% year over year to $1.29 billion, driven largely by a collapse in regulatory credits from $299 million to $29 million. The company did cross one meaningful threshold: full-year 2025 gross profit reached $144 million, up 112% year over year, marking the first full year of positive consolidated gross profit.

CEO R.J. Scaringe framed the next chapter around the R2 launch: “It’s incredibly exciting to see the early strong reviews of the R2 pre-production builds, and we can’t wait to get them to our customers next quarter.” First deliveries are targeted for Q2 2026. The R2 will eventually carry a base price around $45,000 with a cost structure less than half that of the R1. Polymarket puts the probability of Rivian announcing bankruptcy before 2027 at 16.5%. Verdict: the R2 launch is the make-or-break moment.

GM and Ford: Retreating, Not Advancing

General Motors (NYSE: GM) absorbed $7.2 billion in EV capacity realignment charges in Q4 2025 alone, on top of $1.59 billion in Q3 and $330 million in Q2. CEO Mary Barra pointed to operational resilience: “GM’s strong brands and winning vehicles, as well as our technology-driven services and operating discipline, have delivered consistently strong cash generation.” But that language describes the legacy internal combustion engine business, not an EV offensive. Full-year 2025 net income fell 55.11% year over year to $2.70 billion. Verdict: the EV killer thesis is dead at GM for now.

Ford (NYSE: F) recorded $10.70 billion in Model e asset impairments and EV program cancellations in Q4 2025, contributing to a GAAP net loss of $11.10 billion for the quarter. CEO Jim Farley called them “difficult but critical strategic decisions” and pointed toward an 8% adjusted EBIT margin target by 2029. Ford Model e is still projected to lose $4.0 billion to $4.5 billion in 2026. Verdict: dead as a near-term Tesla killer.

Pony AI: The Most Credible Long-Term Threat

Pony AI (NASDAQ: PONY) competes in autonomous mobility, where Tesla’s robotaxi ambitions live. The Chinese company grew robotaxi revenue 159.5% year over year in Q4 2025 and achieved citywide unit economics breakeven in Guangzhou and Shenzhen. CEO James Peng set a concrete 2026 target: “We will accelerate top-line growth at faster speed, scale up fleet size to over 3,000 and expand operational areas to deploy Robotaxis in more than 20 cities globally.”

Prediction markets assign only a 10.5% probability to Tesla launching its robotaxi service in California by June 30, 2026. Tesla’s FSD subscriptions grew 38% year over year to 1.1 million, but Pony AI is already generating fare-paying rides at scale in China with a Toyota-backed production pipeline of 1,000 Gen-7 vehicles secured for 2026. Verdict: the most credible threat to Tesla’s autonomous future.

 

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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