Jim Cramer walked onto CNBC’s Mad Dash last week on Wednesday morning and turned on a company he has championed for years. The target was Palantir (NASDAQ:PLTR | PLTR Price Prediction), a stock he has repeatedly told viewers to own through every valuation panic since the AI trade caught fire. His complaint was about a company-produced NFT video that Palantir made, posted, and then quietly pulled. Cramer wants management to disavow it publicly before market close.
What Cramer Said
Cramer opened by re-anchoring his bull case. “I’ve been a big supporter, Palantir, mostly because of what it does in real business, which is really help organizations get their act together,” he said. Then came the pivot. Reacting to a Financial Times piece examining Palantir’s political alignment with Republicans, Cramer zeroed in on the NFT video itself, calling it “one of the most frightening things I’ve seen” and describing it as “a Punisher-like video… on the site of the company made itself, which is subsequently pulled, that I found very disturbing.”
The line that will get replayed all day is his interpretation of the imagery. “It’s basically saying, listen, we’re Satan. Look out!” Cramer said. From a host who has spent two years defending Alex Karp’s leadership and Palantir’s growth story, that is a genuine break.
Why Reputational Risk Matters for a Stock Like Palantir
Palantir sells Gotham, Foundry, and AIP to defense agencies, hospital systems, and Fortune 500 boards that require multi-year procurement cycles and internal champions willing to stake their reputations on the vendor choice. The fundamentals have been extraordinary. Q1 2026 revenue landed at $1.63 billion, up 84.7% year over year, with U.S. commercial revenue up 133% to $595 million, and management raised full-year guidance to roughly 71% growth (see the Q1 2026 press release filed with the SEC).
That is the growth profile of a company whose customers are still saying yes. Cramer’s warning is about the second derivative. “A board member might say… maybe we can’t use Palantir because… it shouldn’t be doing these kinds of videos,” he said. Enterprise procurement runs on soft signals as much as on software demos, and a single risk committee memo citing brand-safety concerns can freeze a nine-figure pipeline for a quarter.
The stock is already wobbling. Palantir is down 3.6% in the past five trading sessions and off 23% year to date. At a trailing P/E of 144x and a price-to-sales ratio above 60x, this is a stock priced for perfect execution on both the product and narrative fronts.
What Palantir Did
Cramer’s prescription was unusually direct. “They have to distance themselves from this. They have to do it today,” he said. A quiet takedown is not enough when a Financial Times feature is already in circulation, and CNBC’s most-watched personality is telling his audience the imagery evokes Satan.
Palantir indeed removed that video after Cramer’s warning.
The Palantir bull case has always rested on hard product wins and a founder-led mystique that made customers feel they were joining a movement. Movements attract iconography, and iconography can go wrong. The video did not spiral into a bigger deal due to its quick removal.
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