Verizon Falls 4% as Revenue Miss Overshadows Raised Outlook; AT&T and T-Mobile Hold Steady

Verizon posted its strongest subscriber quarter in years and raised its outlook for the third straight time, yet the stock is sinking hard while AT&T and T-Mobile barely flinch. One number on the earnings sheet is doing all the damage.

Published October 26, 2026, 9:50am ET · 3 min read

Market Movers desk. Editor: David Moadel.

A dark gray building facade housing a Verizon retail store. The prominent white 'verizon' logo with a red checkmark is centered above the entrance. The store features large glass doors and windows, with the building number '859' displayed on the upper left glass panel.
A Verizon retail store, symbolizing the telecom giant whose attractive 7% dividend yield is currently under investor scrutiny for its long-term safety. © photobyphm / iStock Editorial via Getty Images

A revenue shortfall is eclipsing a quarter of strong subscriber gains at Verizon Communications (NYSE:VZ | VZ Price Prediction), and the market is siding with the top line. Verizon stock is at $42.72, down 4% in early trading. That decline puts the revenue line ahead of the customer count after the carrier’s Q3 2026 report, a reaction that mutes results that otherwise delivered the subscriber growth and the higher full-year targets Verizon has been chasing.

Sector-wide weakness is far softer by comparison. The Communication Services Select Sector SPDR ETF (NYSEARCA:XLC) is at $104.60, down 0.9%, though the fund leans heavily toward large internet and media companies, so its move offers sector context and says little about any single carrier. At the same time, the SPDR S&P 500 ETF Trust (NYSEARCA:SPY) is at $761.99, up 0.3%, leaving Verizon stock falling far harder than either fund.

Meanwhile, AT&T (NYSE:T) stock is at $20.95, up 0.1%, holding steady against the slide in Verizon stock. T-Mobile (NASDAQ:TMUS) shares are at $145.91, down 0.4%, a far smaller dip than the drop in Verizon stock. Steady trading in both rival stocks marks the selloff in Verizon shares as company-specific and puts the focus on Verizon’s own quarter.

Revenue Miss Overshadows Verizon’s Subscriber Surge

Verizon reported third-quarter results before the market opened, with adjusted earnings per share beating analyst estimates while revenue fell short of the consensus. Growth in Verizon’s subscriber base was the clear strong, as the company posted its strongest third-quarter postpaid phone additions in five years and its best haul of postpaid accounts in more than a decade.

Management also raised the full-year outlook for both adjusted earnings per share and postpaid phone net additions, which marks Verizon’s third consecutive quarterly guidance increase.

AT&T and T-Mobile Hold Firm as Verizon Slides

VZ earnings explorer

Still, Verizon stock is sliding on the revenue shortfall despite the subscriber gains and the higher targets. Customer-first offerings and an expanded loyalty program get the credit from Verizon for those gains, as the carrier steers away from heavy device subsidies to win and keep postpaid customers. Without visible revenue acceleration, that strategy faces a tougher reception from the market than the subscriber figures alone would suggest.

AT&T, T-Mobile and Verizon compete for postpaid customers, yet both rivals are barely moving. AT&T beat estimates and raised its outlook, though bears flag a Mexico impairment. T-Mobile lifted cash flow guidance, though shares sit below summer levels.

What the Revenue Miss Means for Verizon

Verizon must now show its subscriber gains can drive faster revenue growth in the coming quarters. Management’s raised outlook for earnings and phone additions gives the company room to make that case, though the top line now carries the burden of proof. Trends in Verizon’s service revenue may decide how Verizon stock trades from here.

Subscriber momentum and a string of guidance increases give optimists evidence that Verizon’s customer-first strategy is gaining traction. Skeptics focus on the revenue shortfall itself, which suggests subscriber wins alone haven’t yet satisfied Wall Street’s expectations for the top line. Both readings hold merit, and the decline in Verizon stock shows the skeptical view has the upper hand.

VZ price target

The question for shareholders is whether new-account momentum shows up in service revenue when Verizon next reports. Keeping one’s VZ stock exposure smaller is a prudent policy until Verizon’s revenue outlook resolves.

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David Moadel

David Moadel is financial writer specializing in stocks, ETFs, options, precious metals, and Bitcoin. David has written well over 1,000 articles for leading online publications, helping investors understand markets, income strategies, and risk.His work has appeared in The Motley Fool, InvestorPlace, U.S. News & World Report, TipRanks, ValueWalk, Benzinga, Market Realist, TalkMarkets, Finmasters, 24/7 Wall St., and others.With a master’s degree in education, David has taught at the elementary, high school, and college levels. That teaching background shapes his writing style: clear, educational, and practical. David has also built a loyal social-media audience by providing trustworthy financial content on YouTube, X/Twitter, and StockTwits.

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