Jim Cramer Says Buy SharkNinja After a 104% Rally. Is He Right?
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Jim Cramer gave SharkNinja (NYSE:SN | SN Price Prediction) a short verdict during the Lightning Round on CNBC’s Mad Money on Nov. 10, 2026: “buy some SharkNinja here,” according to CNBC’s segment headline. Benzinga also reported that Cramer called the company “fantastic.” He said little else on the record, so his call has to stand or fall on the company’s own numbers.
Cramer said “here,” and timing is the issue. SharkNinja trades at $228.01. That is up 103.76% year to date and 23.26% in the past month, and it puts the stock close to its 52-week high of $232.76. Cramer is telling viewers to buy a stock that is already near its 52-week high, the kind of move we wrote ten rules for in a free breakout guide.
A Quarter That Explains the Enthusiasm
SharkNinja reported third-quarter results on Nov. 4, 2026. Revenue rose 21.2% to $1.976 billion, ahead of the $1.871 billion consensus. Adjusted EPS came in at $2.34, well above the $1.8689 estimate. It was the company’s 14th consecutive quarter of double-digit sales growth and its 4th consecutive beat on both revenue and earnings, according to the earnings release filed with the SEC.
Every category grew. Beauty and Home Environment rose 45.8%, Cooking and Beverage gained 36.6% on products like the Ninja Luxe Café and Ninja Crispi, Food Preparation climbed 18.3%, and Cleaning added 4.1%. International sales grew 25.2%. CEO Mark Barrocas said, “Our base business contributed the largest impact on net sales performance,” meaning growth is coming from more than a few new hit products.
Management also raised full-year guidance. It now expects net sales growth of 18.0% to 19.0%, up from 16.0% to 17.0%, and adjusted EPS of $6.65 to $6.75, up from $6.45 to $6.55.
Why the Margin Line Needs a Closer Look
GAAP gross margin expanded 910 bps to 59.2%, but much of that came from IEEPA tariff refund claims. CFO Adam Quigley said that without the refund, gross margin would have been down about 100 basis points, citing pressure from commodities, fuel, and foreign exchange.
The fourth quarter will reflect heavy spending. Management expects adjusted gross margin to fall about 100 basis points and adjusted EBITDA growth to slow to roughly 9% as refund money goes back into media, retail activation and AI. Quigley said, “These investments are intentionally designed to benefit 2027 and beyond, not 2026.” Analysts have already adjusted: the consensus Q4 EPS estimate dropped to $2.1122 from $2.4061 a month ago.
What Buyers Pay for This Growth
The stock trades at about 39 times trailing earnings and 30 times forward earnings. Analysts expect EPS of $7.9326 in 2027, compared with $6.7757 for 2026. At today’s price, that works out to about 29x next year’s earnings, a high multiple for an appliance maker but a reasonable one for a company growing sales above 20%.
Wall Street generally agrees with Cramer. The stock has 2 strong buy ratings, 11 buys and no holds or sells. The average price target of $249.17 implies only about 9.3% upside, though. Management’s own buying came much lower: under its $750 million authorization, the company bought back $169.7M of stock this year at an average price of $130.38.
Verdict: Cramer Has the Business Right
Cramer is right about the company. SharkNinja is growing more than 20% at scale, keeps raising guidance, and has posted several straight earnings beats. The bigger risk is the price. With the stock up more than 100% this year and near its high, a slow Q4 or a margin miss once the tariff refunds fade could hit shares hard. The Q4 report is the next real test. That is when investors will see whether the reinvestment starts to pay off.
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Chris Lange is a financial and geopolitical writer with more than a decade of experience covering a myriad of topics. He has published thousands of articles for 24/7 Wall St., with past coverage focused heavily on stocks, IPOs, healthcare, defense, global affairs, and technology.
His work has been quoted, or referenced by a number of outlets including Business Insider, USA Today, Yahoo Finance, MSN, The Motley Fool, and many other publications. A graduate of Southwestern University, he studied business with a focus on investments and has previous experience in banking and startups.
When not reading or writing the news, he is following his passion for Lacrosse, playing chess, or building solar projects with his dad.
